Monday, 25 June 2018

How a roll-up banner can help maximise your ROI

Once you have your new banners and printed products for marketing, you have to consider where best to place them. Put them up in an ineffective location and you won’t see a good return on your investment!

We’ve teamed up with Where The Trade Buys, a UK-based print company who offers a variety of banners such as roll up banners, to take a look at the best spots to display your printed adverts.

Your own location

People won’t spend forever looking for your building and may become frustrated if they cannot access the health services they need. This is highlighted by the fact employees in the UK are working more overtime than ever before with 60% of those asked stating that they don’t have a good work-life balance, according to a study published in The Independent last year.

 

Therefore, take a moment to consider your location. Are you easy to find? Even if you’re slightly off the high street, tucked away around a sharp corner or sandwiched between two larger buildings; you could run the risk of clients giving up on finding you. By placing your roll up banner in a location that signposts your building, you can direct your customers, as well as advertise your brand to the general public. Use bold fonts and colours to highlight your address and tell people which other shops you’re next to or opposite so they can quickly work out where you are. If you’re thinking about placing these outdoors, make sure you opt for a quality PVC or vinyl banner to make sure your ad can endure the weather for maximum return on your spend.

The entrance way

Your brand doesn’t end at the front door. The sleek dimensions of a roll up banner will allow it to stand conspicuously in the corner of your foyer or next to your reception desk, while not overpowering the room and making it look cluttered.

 

Studies show that many of us form an impression of something as quickly as one tenth of a second, which means you don’t have someone’s attention for long! Designing an eye-catching roll up banner that not only features complementary colours — perhaps matching your reception décor — pleasant fonts and nice imagery, but also highlights interesting information about your company might be another helpful marketing factor to convert sales from new customers and boost brand loyalty among current clients. Are you still a family-run company? Have you recently added another line of products to your range? Just reached five or ten years in business? Achievements like these matter to people who walk through your door, and the beauty of a roll up banner is that you have the space to advertise snippets of success stories — unlike with a small leaflet, for example.

 

According to an article by the Economist, the immediate entryway to your building is the ‘decompression zone’. This is because customers need to momentarily ‘slow down’ to assess their new surroundings and assess which products are on offer. As a result, this is a great place for promotional material. Even if you don’t have a reception area, you can simply place your roll up banner just inside the entrance for the same powerful marketing affect — another way to boost ROI.

Away at exhibitions and shows

Eventbrite put the UK events industry as worth a staggering £42.3 billion, with 1.3 million business events held every year. Corporate hospitality accounts for around £1.2 billion, while exhibitions comprise £11 billion and conferences make up the lion’s share at £19.9 billion! But, how do you maximise your exposure when you’re surrounded by so many other brands? Clearly, this industry is big business and you don’t want your company to get left behind if you aren’t active in trade shows and corporate gatherings.

 

Banners and printed media can help leave an imprint on people’s minds much better than digital alternatives. If you want to stand out against your competitors at a major recruitment exhibition and create that bond to entice people to come over, why not design an attractive, descriptive roll up banner and place it next to your stand? According to a study carried out in the US, participants that viewed print media showed a greater emotional response for it and were able to recall its details better than they could for digital ads. If it’s eye-catching enough, it will draw potential partners and employees to your table where you can begin discussing the key details of your business.

 

With a printed banner, your audience is much more likely to remember you after the show’s end than if you had no banner displayed at all.

Display in your windows

Your window (if you have one) is a great place to get information out to your clients and customers. 80% of people admit they are ‘promotion sensitive’, showing a tendency to notice promotions and notices in windows. Highlighting a special discount on your roll up banner placed in your store window will give your offer excellent visibility to help bring foot traffic in-store. Also, research shows that discounts can make it less probable that people will then compare your range with your competitors’! Remember to use contrasting colours and large text to highlight your offer on your banner.

 

Linda Cahan, store design and display consultant in an article published in Entrepreneur: “Each window should tell a story”. If you have floor-length windows, simply angle your roll up banner so it is clearly visible to people and cars coming from all directions. Or, use a platform to give your advert height so it can be easily seen. A strong and alluring window display can be the difference between a potential customer stepping inside your building and walking or driving by it. Are you making the most of this key piece of promotional space?

Awards and shortlists should be shown

Have you been shortlisted or won an award? There are countless ceremonies for every industry taking place across the UK throughout the year. An essential to good marketing Is spotting how you can hallmark your brand when you’re surrounded by competitors at a special event?

 

Stay in the focus of people’s minds with a printed advert displaying your achievement, which as previously mentioned, tends to be more effective than digital adverts. A Canadian study sound that three quarters of people could remember a brand after viewing it via a print media ad. Conversely, only two-fifths were able to recall the company after seeing it on a digital platform. To boost ROI, create a well-structured roll up banner or two that can act as backdrops to any interviews you hold or videos/photos you take when your staff are at the awards event. Colour, design, content, and imagery are important characteristics — only use complementary colours, clear layouts, insightful text, and high-quality resolutions. Hashtags, contact information and your brand logo are also essentials. Then, share your snaps or videos on social media to spread brand awareness!

 

Be aware that not every event is suitable for promotional material, such as red-carpet-style award ceremonies. However, some are very business-based and can last all day before the awards section takes place in the evening. In which case, use this time to promote your brand on social media and YouTube. A creative, attention-grabbing roll up banner stamped with your brand logo and key information you want customers or prospective employees to know will work wonders to promote what you do.

 

There are so many places a roll-up banner can be an asset to you and your ROI. Bear these key tips in mind to maximise your ROI!



from The UK Construction Blog http://ukconstructionblog.co.uk/2018/06/25/how-a-roll-up-banner-can-help-maximise-your-roi/

How To Manage Dangerous Substances In The Workplace

How To Manage Dangerous Substances In The Workplace

Some industries are notorious for putting their workers at risk. In construction, for instance, news of workers falling from scaffolds, getting crushed by lorries, or cutting, burning or electrocuting themselves rarely make news headlines.

According to a study by health and safety consultant Arinite, 1.36 in every 100,000 construction workers died in the UK in 2017 due to a work accident. Cases of dangerous working conditions resulting in injuries, accidents and huge consequent penalty fines are widespread on the HSE.

Infamous incidents, like Alton Towers, bring awareness to slack health and safety precautions and their tragic consequences. However, not every danger in the workplace is as well-known and taken care of as slips, traps and plugged-in chain-saws.

Dangerous Consequences

Last year, the HSE recorded 137 fatal injuries to workers across all industries in total. The number of lung disease deaths linked to past exposure at work is estimated to be about 12,000 per year.

Long-term health issues from exposure to dangerous substances frequently include asthma, leukaemia or cancer – and workers don’t notice the threat until it is too late. Indeed, compared to a slip, the source of danger can be much more difficult to detect. Yet, the UK is facing an issue that seems to have been neglected for far too long.

In Europe, more than 38% of all enterprises reported using potentially dangerous chemicals in their workplace. To make sure that businesses prioritise their employee’s health and safety, protecting them against occupational diseases, the European Agency for Safety and Health at Work has created a new campaign, called Healthy Workplaces Manage Dangerous Substances 2018-19. They are asking for an improved prevention culture to decrease the number of workplace-related illnesses and health risks on both the manufacturers and the consumers’ side.

Many workers don’t realise the dangers they are facing in the workplace every day. At first sight, substances like paint, glue or detergent seem slightly unpleasant to work with at most, but don’t strike as potentially life-threatening chemicals.

However, long-term exposure can turn those seemingly harmless products potent disease triggers. Fine dust, like flour, can trigger asthma when inhaled on a regular basis. Wet cement can lead to chemical burns. Damp vegetable or fruit might cause fungus infections or dermatitis. Pesticides increase the risk of developing leukaemia. And that’s just a brief glimpse into a long list of products many workers are dealing with on a regular basis.

In order to improve working conditions of those exposed, the new campaign is addressing three topics in particular:

  • Raising Awareness

Often, low awareness is at the heart of the problem. If a worker is not aware they are working with a harmful substance, sensible handling is practically impossible. Everyone potentially exposed to chemicals or biological substances needs to be trained and informed thoroughly. Only then can risks be handled, reduced and eliminated.

But raising awareness does not just apply to workers – it needs to involve everyone in the work process, from manual labour worker to manager, to the consumer. Chemicals like asbestos can cause health problems even decades after initially used as they remain in our daily lives as part of our houses, workplaces and public spaces.

Helping companies understand that using these substances may cause severe illnesses to their staff and also outsiders further down the line, is crucial when trying to establish a healthy business approach.

  • Risk Assessment

Internally, every health and safety plan starts with a risk assessment. But unfortunately, sometimes an audit doesn’t fully uncover all safety hazards. Only an experienced, competent consultant will be able to identify those often hard-to-spot dangers – like invisible, but toxic, gases. An assessment should involve identifying and erasing risks by making sure that every employee knows how to handle potentially dangerous situations.

Also, since working environments change, new people get hired, and memories fade, regular health and safety training is necessary. Ideally, a safety officer should check for unidentified hazards and educate workers, managers, and employers every six months.

In terms of health and safety laws, a good grasp of legislation is needed to understand where employer’s legal responsibilities lie and how to ensure the business is compliant.

  • Practical Effects

Even with a comprehensive health and safety policy written down, realising those guidelines in practice is a completely different story. Safety instructions printed on the wall do not guarantee people reading and following them. Access to safety gear and protective clothing does not mean workers will use it.

Monitoring staff and establishing the benefits of sticking to the safety policy is very important. People don’t like to blindly follow rules, so educating them about dangers that could potentially affect them personally, will help with ensuring they are taking the advice to heart.

If any instructions or training sessions leave behind unanswered questions or uncertainty with the staff, management needs to follow up and make sure those questions are answered right away.

 

Companies need to start working towards a healthy, sustainable future right now, prioritising their workers’ well-being. It is not surprising that manual jobs are becoming less attractive to young job-seekers as other industries attract with much better working conditions.

But manual work doesn’t have to be dirty and dangerous – it can be a rewarding and fruitful environment to work in when employers are setting the right frame for it.



from The UK Construction Blog http://ukconstructionblog.co.uk/2018/06/25/how-to-manage-dangerous-substances-in-the-workplace/

Thursday, 21 June 2018

NOTTINGHAM’S FIRST MAJOR BUILD-TO-RENT SCHEME PROVES TO BE CATALYST FOR CITY’S SOUTHSIDE

The first large build-to-rent project in Nottingham, designed by architects maber and built by Winvic Construction for the Cassidy Group and Cording Real Estate Group is now on site.

The 350-apartment Saffron Court project is already proving a catalyst for the regeneration of the City’s south side with a neighbouring development now also underway.

Saffron Court is being developed by the Cassidy Group and Cording Real Estate Group on the former Hicking Pentecost site near London Road.

On this project maber are is providing architecture and landscape design services, and assisted the developer to secure planning consent for a revised scheme layout through a Section 73 agreement, which was granted by the city council in January this year. The practice are also working on comparable build to rent projects for clients in the capital.

Associate Director Tim Boxford, the project lead for maber, said: “It’s exciting to see this project really kick-starting the area. We’ve combined contemporary design and materials with more traditional materials, and ensured the scale of the development is in keeping with the historic Hicking Pentecost warehouse.”

In common with the new generation of build-to-rent developments, the scheme includes a host of facilities to serve the development’s mix of studio and two-bedroom apartments. These range from under-croft parking to a communal residents’ lounge on the ground floor and two large, raised courtyard and landscaped terraces at the first floor level.

A central reception, with concierge service as well as post and grocery storage, will be provided as well as a gym and a meeting space.

The apartments have private balconies and terraces with the larger apartments offering walk-through wardrobes between two double bedrooms and en suite bathrooms. Ground floor units have direct access to the street, breathing new life into the local streetscape.

The scheme is due to complete in June next year.

www.maber.co.uk



from The UK Construction Blog http://ukconstructionblog.co.uk/2018/06/21/nottinghams-first-major-build-to-rent-scheme-proves-to-be-catalyst-for-citys-southside/

Monday, 18 June 2018

Aarsleff Ground Engineering commences piling for 220,000sq ft extension, in Hull

Clugston Construction awarded Aarsleff Ground Engineering the piling contract for a £25m extension to the National Distribution Centre in Hull for workwear and safety equipment supplier, Arco. The 220,000sq ft extension will double Arco’s current warehousing and logistics capacity. The build is part of Arco’s £55m investment initiative to support its ambitious growth plans.

Aarsleff are installing over 3000 No. precast concrete pile, 250 and 350mm, up to 21m in length with their Junttan Pmx22 and Banut 700 rigs. Currently, Aarsleff are on site with 4 rigs and a 70t hydraulic crawler crane.

Aarsleff Ground Engineering commenced work on the 14th May, with a completion date expected mid-July.  The new facility is set for completion in summer 2019.

Syed Ali, Aarsleff’s project manager, said “We have benefitted from a thorough preliminary trial piling exercise carried out on site in early April ahead of the main works to provide the information required by Clugston Constructions consulting engineers (HBPW LLP) to design the overall pile layout.

We are on target to deliver another successful project for Clugston Construction with whom we share a good longstanding working relationship”

Aarsleff Ground Engineering have worked closely with Clugston Construction and HBPW LLP on identifying the most safe and efficient way to execute piling works on a site. So far, Aarsleff’s site team are doing a great job of bettering their anticipated rig output on site with the cooperation of Clugston Construction site management who have prepared our working area to a high standard, enabling us to optimise our productivity and plan works ahead.

About Clugston Group:

Clugston Group was established in 1937 by the current Chairman’s father. The Group, which has offices and operations in Scunthorpe, Leeds, Stockton-on-Tees, Bromsgrove, Billingham, Driffield, Aberthaw, Ashbourne and Haydock, has built a reputation for safely delivering a wide variety of service and projects for customers in the public and private sectors. The company has featured in The Sunday Times Profit Track 100, The Sunday Times Top Track 250 and been celebrated in the London Stock Exchange’s 1,000 Companies to Inspire Britain report.

For further information about Clugston visit: www.clugston.co.uk.



from The UK Construction Blog http://ukconstructionblog.co.uk/2018/06/18/aarsleff-ground-engineering-commences-piling-for-220000sq-ft-extension-in-hull/

Wednesday, 13 June 2018

Trussed rafter industry ready for the next generation

New talent, new leadership, new structure and embracing new technology were just some of the highlights from the Trussed Rafter Association (TRA) Annual AGM, which took place last month.

One of the key speakers, Alison Watson, founder of Class of Your Own, inspired delegates when talking about the Design Engineer Construct! programme. She explained how easily the construction industry can collaborate with local schools to give a taste of what a career in the built environment is really like.

Celebrations were in order for two trussed rafter designers who achieved the highest scores in the TRA’s online training. Top scorers Frank Kyne of Wyckham Blackwell and Gabor Vince of Taylor Lane Timber Frame Ltd, will travel to Sweden courtesy of Vida Wood, to visit the forest and mill to experience the felling and logging process.

The AGM was the first official TRA event with Nick Boulton as chief executive and he took the opportunity to announce a new structure to help the TRA move with the fast pace of construction.

Regional chairs will become project champions for this year, heading up an array of projects that were also announced at the AGM. Projects include the spandrel panel guide that will also cover care homes and apartments; the development of a gable panel guide; updates to the installation guide; and a quality assurance scheme for clad panels designed to make checking the specification easier for building control.

Fire safety was another key issue and leading building inspector, Geoff Wilkinson, warned of how the repercussions of Grenfell Tower rippled across the whole construction industry, not just those whose products had been used on the tower.

Geoff gave a comprehensive history of building regulations starting with the Great Fire of London in 1666 and fast tracking to the 1980s. Since then many changes have been made to building regulations and Geoff spoke of how ambiguous they are. At the time of the AGM, the Hackitt Report had not been published but Geoff warned the members to be ready and vigilant to ensure that their products are not substituted and to check that certification can prove their products are genuine.

With Brexit looming, technical standards and the need to embrace technology for the future were discussed. The TRA is now a ‘Relevant Authority’ for BIM, as granted by the CPA for LEXiCON to ensure that all trussed rafters and metal web joists are consistently represented in BIM models. All members comply with BIM Level 2 protocols and earlier in the year committed to using Eurocode 5 for all new drawings and for all legacy drawings from 1 July 2018.

Delegates also received feedback on the success of the new TRA website and how it is helping housebuilders and roofing professionals to find information more easily and get answers to technical queries.

TRA chairman, Jonathan Fellingham, closed the AGM by highlighting the importance of inspiring the next generation to consider a career in the construction industry, and the need for members to find robust solutions to fire safety.

www.tra.org.uk



from The UK Construction Blog http://ukconstructionblog.co.uk/2018/06/13/trussed-rafter-industry-ready-for-the-next-generation/

Monday, 11 June 2018

Vienna summer study programme shows what makes the city tick

For nine years running, Vienna has been named the best city to live in – and two study programmes taking place this summer help capture the stand-out factors which help make the Austrian capital so desirable.

 

The Alternative Economic and Monetary Systems (AEMS) summer school and Green.Building.Solutions. (GBS) offer insight, fact-finding visits and the latest thinking from a city which has consistently taken the top slot in the Mercer Quality of Living City Rankings.

 

AEMS takes place this year between 25 July and 10 August, and GBS between 21 July to 12 August.

 

The OeAD-Housing Office – part of Austria’s national agency for international mobility and cooperation in education, science and research – operates both AEMS and GBS under a not-for-profit arrangement.

 

Included in the fee are all social and cultural activities, as well as accommodation in one of OeAD’s passive house student residences in Vienna.

 

The accommodation is also included as part of the fee for almost a week following each programme, enabling those participants to explore the city at leisure.

 

Günther Jedliczka, CEO of the OeAD-Housing Office, said: “Both AEMS and GBS attract exceptional lecturers and forward-thinking, astute students who are committed to a more sustainable future.

 

“AEMS draws in a global following among students of all ages and from all walks of life who are looking for a common solution to tackle financial uncertainty.

 

“It looks at alternatives to the current boom and bust economic cycle and explores the economy of the future and how it can adapt to balance some of the turmoil, strains and challenges of modern life.

 

“GBS is another international programme, which brings together passive house and sustainable, smart city expertise from across the globe to identify ways to make buildings more sustainable.

 

“It receives applications from students and professionals alike in the field of architecture and professions relating to the built environment, who want to learn how to develop new skills to design and build sustainable cities in an environment that includes workshops, lectures, fact-finding visits and insight from world-leading academics.”

 

The course cost for AEMS is €1390, while GBS is priced at €2,490 for professionals and €2,000 for students.

 

More details about both AEMS and GBS – including testimonials from 2017’s participants – can be found at www.summer-university.net

 

Places are limited and the deadline for applications for both programmes is 30 June, 2018.

 



from The UK Construction Blog http://ukconstructionblog.co.uk/2018/06/11/vienna-summer-study-programme-shows-what-makes-the-city-tick/

Friday, 8 June 2018

Almost six million claimed back in tax by construction workers

UK construction workers have claimed back almost £6 million in overpaid tax this year, according to figures from tax recovery specialist Brian Alfred.

The leading tax recovery firm for workers using the Construction Industry Scheme (CIS) or Pay As You Earn (PAYE) schemes, has reclaimed rebates of more than £5.7 million in the last 12 months.

Derek Kelly, CEO of Brian Alfred said: “It’s been another big year for rebates, with almost six million reclaimed for our clients, and to be honest that’s the tip of the iceberg. Around a third of workers on PAYE and CIS schemes are overpaying tax, but often don’t reclaim money which is rightfully theirs.” 

Since Brian Alfred started they’ve recovered more than £36 million in overpaid tax and Derek added: “Workers often forget to claim back expenses such as travel, uniforms and equipment they’ve had to purchase or even food bought during their working day. There’s a huge range of work expenses where you can claim back the VAT and end up with a nice windfall.

“On average, workers who come to us recover around £1,500 in tax rebates. This year though we saw some rebates as big as £10,000!”

Brian Alfred has broken down the average rebate claim by region over the last 12 months. Workers in Northern Ireland came out on top, receiving an average of £1,979 from the HMRC as a result of overpaid tax. However it was a worker in Gloucester who received the biggest windfall of £10,200 from the HMRC.

The breakdown on tax rebates by region is as follows:

Northern Ireland               £1,979.16

South West                       £1,727.93

Greater London                 £1,712.99

Wales                               £1,706.50

North West                       £1,683.09

South East                        £1,681.96

Scotland                           £1,678.07

East Midlands                   £1,635.61

North East                       £1,635.27

West Midlands                 £1,631.61

Workers who are either part of the Construction Industry Scheme (CIS) or Pay As You Earn (PAYE) are all eligible to apply and rebates can be claimed for the last four tax years.

Derek added: “You can claim refunds for a range of things, but regulations are complicated, and it can take an expert to get the correct amount of rebate from the HMRC.” 

Brian Alfred is one of the UK’s leading CIS and PAYE tax rebate specialists and has helped thousands of people get their tax rebates, some in as little as 24 hours. 

To find out if you could qualify for a tax rebate visit their free online tax rebate calculator www.brianalfred.co.uk/calculator



from The UK Construction Blog http://ukconstructionblog.co.uk/2018/06/08/almost-six-million-claimed-back-in-tax-by-construction-workers/